When was the last time you got something for nothing? That happened to me last Friday as when i got home from work there was a letter from google sitting on the door mat. With a voucher for a free £50 advertising program.
Brilliant. So off I went to start my advertising campaign. I logged onto googleads. And a world of Jargon hit me, what are keywords, how do I work out how much i need to spend on CPC? whatever CPC is. Then you get impressions and CTRs too. Its safe to say my head was working overtime just to make sense of all these words. But eventually I worked my way through it and had to come up with some keywords that would attract people to the website.
So there I was with the obvious ones; Catering, Buffet, Food, Parties, Herts, Beds, Cambs. Ect,Ect
However looking back now as where the majority of the traffic is coming from it appears that Dresses and Cake Decorations are the main keywords being used. I am still not quite sure how dresses has been my top recommendatory but oh well.
So I have got a month of this advertising then I need other ideas. So have been trying extra hard this week to hand out business cards to the local community. And the local bus have said they would be happy for me to put a poster on there bus which would be great advertising. With a few enquiries coming in it seems business is looking up. So much so that I have decided to finally give up my full time job and claim for self employment and have set up the business account too, So from before when it was a sort of helping out friends and family it has all of a sudden became an actually business. Scary times ahead but such a nice feeling knowing your your own boss :)
Without football on this summer, Playing or supporting. And with my partner just opening her own shop, Marmalade Boutique in Hertford, then I have had extra time on my hands and have come up with a whole new set of menus on the website including a brand new children's menu. So go and take a look at my new seasonal menus and if interested feel free to send me an email and I will see what I can do for you. No party to big or small and we can work at any budget you require.